Wisdom

Dion's existing logo used the acronym DBS, but unfortunately was not
recognised by the name Dion's.

WISDOM developed a new logo with the name Dion's as the predominant
feature. The road graphic was carried through to the new logo, but was
styled in a way that tied in better with the logo using a ball on the
"i" as a destination point.

The branding was given a fresh makeover, using the panel of blue as a feature with the logo reversed within. The gray panel under the blue is representative of the asphalt road beneath the blue of the sky. A watermark from the logo is repeated on the stationary tying the brand together. The new brand is a clean and professional identity.