Wisdom

CareWays is a not-for-profit organisation which provides a wide range of services to a diverse community of people. Formerly known as ICS Inc (Illawarra Community Services), the organisation required not only a new logo and brand identity, but also a new name that evoked a sense of what they do.

WISDOM was commissioned to develop a new corporate identity for CareWays, which focuses on the themes of community support and diversity, with a friendly, neighbourly feel.

The new name, logo and brand identity has injected a fresh energy into the organisation, and better positions them for potential future growth and expansion.