Wests Illawarra use press advertising as a key marketing tool. Advertising for Wests Illawarra include general brand awareness, club amenities, function facilities, community grants and sponsorships. Most importantly, it is the advertising of club promotions, entertainment and member rewards, that appear in a weekly "What's On" guide in local papers.
The weekly "What's On" advertisement is placed in the same advertising space of the same paper every week for easy location by members and visitors.
The advert carries the same distinct brand of Wests Illawarra so it is easily identified.
WISDOM also book and place all of West Illawarra's press advertising.