Wisdom

Tourism Southern Highlands advertise their information services, as well as the Southern Highland region in local and national publications, from Highlife magazine and Sydney newspapers to Canberra's annual Holiday Planner.

Annual events like the Tulip Time festival and Days of Wine, Arts and Roses, are also advertised.

WISDOM was assigned to create a marketing campaign to increase visitation to the region during the slow season. The "Secrets" campaign was launched via a series of press advertising in Sydney, Illawarra and Canberra newspapers. The advertisements directed readers to view a You Tube video, and an online entry form to win one of five accommodation prizes.

The campaign was highly successful and was to be repeated the following year.