Our Work
Illawarra Folk Festival
Illawarra Folk Festival is a popular event that has attracted music lovers to the Illawarra for many years now.
WISDOM developed a fun and energetic brand for the festival, incorporating an original Reg Mombassa illustration into the new logo.
With so much information, dates, times, venues, band lists, ticket sale information and sponsorships, the advertising was at risk of being a content heavy mess of confusion.
WISDOM created a design that broke the segments of information into separate colour sections, varying the font colour and size, to break up the information, and create a visual feast of readable content.