Wisdom

Campbell Page is a not-for-profit community services organisation helping special needs people through a range of services. One of these is a recruitment service and most of their advertising budget is used for their recruitment service.

Campbell Page recruitment ads for job seekers are advertised nation wide in over twenty newspapers and also online. WISDOM also book and place all of these advertisements.

Campbell Page advertise this services to two separate sectors of the community, companies who may want to use their recruitment services, and the unemployed. For this, WISDOM has developed two design templates to differentiate the two target demographics, using different messaging, imagery and colours.