Wisdom

When Peoplecare became a pubic health fund, they had a whole new clientele available, once limited to only BlueScope staff. New brochures were created to be placed in areas of interest such as Dentists, Optometrists, Podiatrists, Chiropractors and the like.

To give a professional advantage, WISDOM created packaging in the form of a brochure stand. Having a branded stand like this, rather than a store bought plastic one, meant Peoplecare's new corporate identity would receive more exposure. A freestanding, professional looking stand was also more likely to be placed in a visually more appealing location.