Wisdom

Manufacturing prosthetic joints for surgical procedures, such as hip replacements, Global Orthopaedic required packaging for their products.

Unlike retail packaging, Global's artwork needed to have a medical look, with more emphasis on the contents of the box and where it was manufactured, rather than flashy shelf appeal.

WISDOM created a clinical design for the packaging. The band of blue across the bottom helps the manufacturers and the end user distinguish between the range of Global products, as they are colour coded into categories.