The RTA are always running promotional campaigns for driver awareness and safety. Two such campaigns were Summer Bus and Bike week. WISDOM was commissioned to create artwork for each of these campaigns. WISDOM chose to use illustration to do this.
WISDOM created a logo for the Summer Bus that would appeal to young adults. The branding focused on "fun" rather than the shock messages of other anti drink driving campaigns.
Bike Week promoted safe bike riding, wearing bike helmets, bright clothing and visibility flags. Once again, WISDOM created fun and bright illustration for this campaign, to send a message that a simple photograph could not have.