Wisdom

Our Work

Hawks

To celebrate and advertise the fact that the Wollongong Hawks were in the Semi Finals of the basketball season, WISDOM was commissioned to create a Hawk illustration.

When they won the grand final that season, the illustration was used in all types of promotion and merchandise, from press ads and posters to t-shirts and banners. A larger than life version was even printed on the side of Wollongong City Council windows at the time.

A few seasons later, the Hawks were back in the semis and a new illustration was created with the Hawks over the basketball hoop. This 'Finals Fury" illustration was printed on commendatory t-shirts and used in more advertising campaigns.

To this day, you will see these illustration on t-shirts at any of the Hawks home games, and on sale in the gift shop.