When the NRL released the new mascots developed for all NRL teams, a lot of publicity and media interest was created.
To benefit from this already existing publicity, WISDOM used the Dragons new mascot in a series of game advertisements, incorporating WISDOM's own illustrations.
WISDOM's illustrated Dragons campaign used cheeky headlines and illustrations, poking fun at the opposing teams. One such ad poked fun at the Rabbitohs when Russel Crowe became team owner, with the Dragon holding a bunny dressed in gladiator's garb, by the throat. Another addressed the off field misconducts of the Bulldogs, with a "We'll tame those Dogs!" headline.