Wisdom

Drab2Fab is a personal style service, make overs and advice on what to wear for your shape and what colours suit you.

WISDOM developed the logo and brand for Drab2Fab based on style and fashion. The brand used illustrations of women and men that were elegant, yet fluid and nondescript to remain universal.

Drab2Fab also required shape silhouettes to articulate the seven basic body shapes for women. Based on the fluid illustrations of the brand, WISDOM created seven body shapes, overlaying the torso of the drawn women as a simple gray geometric shape. 

The drawing have been used for trade shows and style seminars .