Wisdom

When Luna Park reopened their historical gates after a major refurbishment, including a new logo created by WISDOM,  brochures were part of the marketing collateral required.

WISDOM created brochures to advertise Luna Park to several different demographics, Kids and Families, Corporate Groups, and the older generation interested in Luna Parks unique history.

The design of the Luna Park brochures was inspired by the park itself. Like a funhouse ride, the design uses a colourful colour scheme with a border of neon light graphics, and has a mix of angled lines... not a right angle in sight.

The History Tour brochure uses more muted tones and postage stamp style borders, whilst maintaining similar branding element of the original design.