Wisdom

The AHM Hawks are a community based team and are supported strongly by the business community. The support comes by way of sponsorship in a variety of ways such as ticketing, seating and marketing opportunities. Each year the Hawks put out their corporate brochure to communicate what the season offering will be. WISDOM developed the new corporate brochure for 2010-2011. 

Finding the balance between the corporate identity and the fun and excitement of the game was important along with providing all the necessary information.

WISDOM cleverly made use of the existing brand logo, the basketball court layout, the game ball, the excited crowd and the typical game plan on the clipboard as a strong reminder of the Hawks commitment to the game.

The final brochure reinforces the Hawks achievements in the past and restores individuals confidence in the team for the future.