Australian Hydrographic Service.
Overview.
The Navy's Australian Hydrographic Office is a Commonwealth government agency responsible for the publication and distribution of nautical charts and other information required for the safety of ships navigating in Australian waters.
WISDOM was recognised as one of the few Brand Navy Compliant Agencies, allowing the commission of artwork for the Australian Hydrographic Office. This includes designing within the strict Brand Navy corporate guidelines, as well as creating an original brand for the Australian Hydrographic Office (Hydro) vast product range.
WISDOM has implemented the Navy brands throughout marketing materials from, Annual Reports, Strategic documents, banners and promotional materials. The Hydrographic brand has been implemented throughout the entire product range of software CDs, manuals, charting tables and handbooks, as well as advertising materials such as sales kits, posters and press advertising.
Using the original Hydro Crest, Wisdom developed a new logo reminiscent of an official badge. The branding incorporates lines and graphics which represent the oceanic shipping and charting routes. As one of the few Brand Navy Compliant Agencies, WISDOM has established a strong relationship with the Australian Hydrographic Office, and continue to provide quality design and advertising solutions.
Hydrographic Office Website deisgn
The Hydrographic Office's previous website had a vast amount of content which needed to be managed effectively. WISDOM developed a strategy to manage the content online and in turn made it easier for users to navigate around the website. The home page provides many links to relevant information throughout the site, which assists with content management. WISDOM recommended that the new design emphasise the Hydrographic Office key products and services, while still maintaining a Brand Navy connection.
