Wisdom

Illawarra Credit Union is a proud member of the community and is one of only a few financial institutions whose head office is Illawarra based.
For that reason Illawarra Credit Union is always looking at positive ways to connect with the community while also providing a benefit to their members. WISDOM found such a way and worked with ICU to develop a worthy cross promotional project.

The Wildlife Saver brand was developed to target primary school aged children, with a specific savings account that rewarded kids for their saving efforts. A partnership with Symbio Wildlife Park provided opportunities for other member benefits and cross promotions. WISDOM developed a dedicated website for Wildlife Saver which enables members to interact with each other and find useful information and fun games. WISDOM developed the full suite of marketing material for this product including a television commercial.