Our Work
Wests Illawarra
Wests Illawarra commissioned WISDOM to create a new brand identity,reflecting the exciting atmosphere of the newly refurbished Club.
The previous branding was heavily influenced by the Football club colours and a devil as the ambassador. The new logo stepped away from the football icon, whist still giving a feel of sports and movement with the curved lines.
With the tagline "Meet, Greet, Enjoy", WISDOM devised a new brand identity that focused the attention on the enjoyment of members and guests at Wests. The tagline extended to the other areas of the club with "Meet, Greet,Eat" for the Restaurants, "Meet, Greet, Play" for promotions, and"Meet, Greet, Celebrate" for functions.
WISDOM designed and built the new website which incorporates a custom built CMS so the "What's On" promotions can be updated easily by Wests Illawarra.
The new brand was implemented across all marketing materials including television and radio commercials.