Our Work
RTA Summer Bus
WISDOM was commissioned to develop new branding and a marketing campaign to promote awareness of the Summer Bus service for the RTA,which operates in the Illawarra, Southern Highlands and Batemans Bay.
WISDOM developed a new logo that would appear to the target market of 18 - 35 year olds. The branding was to focus on "fun" rather than the confronting issue of other anti drink driving campaigns.
The Summer Bus campaign was a huge success for the RTA, with over 200% increase in patrons using the service.
The popularity and ongoing success of the program has lead to the introduction of the "Easter Bus" operating during the Easter Break, as well as the year round "Go Bus" operating around the Queanbeyan Council region.