Wisdom

Peoplecare is a health fund that came out of the old Lysaght Hospital and Medical Fund. WISDOM transitioned the fund to the new name of Lysaght Peoplecare when it became a semi open fund in the mid 1990's and later transitioned the fund again to the now, Peoplecare, in the early 2000's when it became a full open fund.

WISDOM invented the name, designed the logo and created all the new branding material. The branding had to highlight Peoplecare's member and people focused approach while also making the transition of the old company name to a new one smoothly.