Wisdom

Lighting Australia wholesale lighting components and parts throughout Australia and New Zealand. Known for their quality of product and service, they needed a new identity that reflected the professional nature of their business.

WISDOM developed a logo that represents electrical energy circulating in concentric circles. WISDOM worked within an existing 'blue' colour pallet, which helped the company maintain brand equity, plus create an industrial feel.

WISDOM developed a range of marketing collateral for Lighting Australia, including stationary, website, electronic direct mail, advertising, signage and product photography.

WISDOM's Pegasus CMS was chosen for the development of their new website. This powerful CMS gave Lighting Australia a user friendly interface to format their extensive range of lighting component products, without comprising the integrity of the web design.