Wisdom

Finding the right balance between Navy's branding and The Hydrographic Office's individual brand identity was important when creating this new website.

WISDOM was commissioned by Hydro to design their new website as well as develop a strategy for the site naviagation. WISDOM provided a consultancy service in regards to the development and management of their website, as well as site analysis services.

The Hydrographic Office's previous website had a vast amount of content which needed to be managed effectively. WISDOM developed a strategy to manage the content online and in turn made it easier for users to navigate around the website. The home page provides many links to relevant information throughout the site, which assists with content management.

WISDOM recommended that the new design emphasise Hydro's key products and services, while still maintaining a Brand Navy connection.