Stay Awake Campaign
WISDOM created branding for the Shellharbour City Council's Driver Reviver "Stay Awake" campaign, including a comical clock called "Jake". The campaign included advertising materials such as flyers, bumper stickers, banners as well as promotional items.
WISDOM was also commissioned to develop a mascot costume for the character Jake, for public launches and promotional appearances. The material helps raise awareness of the warning signs of driver fatigue during popular holiday times when there is an increase in drivers making longer distance trips.